What if purpose wasn’t a destination, but a way of living?

I’m Denica, an economist turned social entrepreneur building a regenerative future starting from farm-to-closet fashion. One where impact isn’t an afterthought. Where women’s work is seen, soil is sacred, and success actually feels like something.

I work alongside farmers and artisans across Indonesia to grow clothing that restores: land, livelihoods, and dignity. Through my writing, speaking, and partnerships, I share what I’m learning about what it means to live, work, and lead with intention.

Together, building a future we believe in.

Work With Me

A Journey of Impact

For years, I followed the path that was supposed to lead to success: Good schools, a prestigious career.

But when I began visiting the communities those systems were meant to serve, I saw something they couldn’t measure: women doing the real work, yet still being left behind.

So I walked away.

I left the ladder, the titles, the comfort. Because I couldn’t ignore what I’d seen.

I stayed in the villages. Listening and relearning from our Ibus how to grow cotton in ways that restore biodiversity, how to dye with plants, how to build something that matters.

What started as a heartbreak became something deeper: a life rooted in purpose, meaning, and joy.

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What I Do

  • The Farm to Closet Revolution

    At SukkhaCitta, your clothes changes lives. From regenerating soils and restoring ecosystems to empowering women and sustaining indigenous culture, every piece connects you to a new way of being in the world: one rooted in dignity, beauty, and impact.

    A Different Kind of Beauty

  • Speak About What Matters

    From climate summits to boardrooms, I speak on how we can live, work, and lead with purpose. My talks explore the real life journey behind running regenerative businesses, women’s leadership, and what it looks like to build success with soul.

    Work With Me

  • Scale Climate Solutions

    Through the Rumah SukkhaCitta Foundation, I bridge companies and philanthropy to unlock access to education and strengthen resilience in indigenous communities. Together, we direct catalytic capital where it matters most—so no one is left behind.

    Amplify Our Work

As Seen On

  • “Meet the economist transforming the lives of Indonesian craftswomen.”

  • SukkhaCitta National Geographic Denica Riadini-Flesch

    “Why the future of fashion is ‘farm to closet': A new kind of brand is rejecting industrial mass fashion to build a blueprint for truly sustainable clothes.”

  • Yo-Yo Ma at a SukkhaCitta event, learning to Batik from Ibu Lilik.

    "Denica’s work is a “cultural edge effect,” creating new connections between people and ideas. “Venture cultural capitalism,” work defined by trust, truth, and service."

  • "Rolex Laureate Denica Riadini-Flesch founded SukkhaCitta in 2016, working with female farmers and artisans across Indonesia to create a fully traceable supply chain."

  • "Denica is taking a time-honored approach to making clothes, regenerating local land, communities and traditions."

  • Two women at an awards ceremony, one holding a trophy, standing in front of a red background with Cartier Women's Initiative text.

    Cartier Women's Initiative Award

  • UCLA Pritzker Environmental Genius Award

  • Three women standing together in a lush green agricultural field, smiling at the camera. Two are wearing headscarves, and one is holding a plant.

    Rolex Award for Enterprise

  • Denica SukkhaCitta Forbes

    Forbes 30 Under 30

  • Denica Riadini-Flesch and Gita Wirjawan at the Endgame Podcast.

    B Corporation: Best for the World

  • Denica Riadini-Flesch with a group of women in Eastern Indonesia learning about soil health and climate action through regenerative farming.

    VOGUE Business Innovator

  • Regenerative farming through cotton agroforestry.

    SEED Low Carbon Award


Awards & Press